SeaWorld releases earnings report showing declining attendance and profits


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SeaWorld Entertainment has released its latest earnings report and numbers were down across the board. Revenue for the year was $1.37 billion, down 6 percent from $1.46 billion the year before. Looking just at the fourth-quarter, revenue was down 3 percent to $264.5 million from $271.9 million.



Net income was down a staggering 96 percent, with a reported $25.4 million net loss in the last quarter of 2014. The same quarter in 2013 saw a $13 million net loss. Net income was $49.9 million, down 4 percent from $51.9 million in 2013.

The year’s attendance was recorded at 22.4 million, down 1 million from 2013.

David D’Alessandro, chairman and interim CEO, mentioned that they “are making progress on our search for a new CEO and are on pace to complete the process within the six- to nine-month time frame we originally estimated.” Jim Atchison, the former CEO, stepped down in January. He remains vice chairman of the board.

D’Alessandro also mentioned that a new public relations campaign was in the works to be launched in April, with hopes to reverse some of the decreasing attendance and bad PR from the Blackfish film. The campaign “will be a long-term initiative that will focus on people who have mixed feelings about the park” and give them a positive view of SeaWorld. He said admission prices would not be raised, even though Walt Disney World and Universal Orlando both raised prices in the last week. This is a change from the norm; SeaWorld usually follows suit and raises prices in the days following the other parks’ announcements.

News sources: Orlando Business Journal and Click Orlando

Photo credit: Jim Carchidi for the Orlando Business Journal


Leah grew up in a little farming town in Illinois, right on the Mississippi River. Her Chicago-born husband, David, left the city for her, and they're now raising their three children (Jacob, Jonah and Lydia) just 12 miles from her hometown. As the Senior Editor of the DIS (wdwinfo.com), Leah spends a lot of time writing about, reading about, and discussing Disney. So, it should come as no surprise that one of her family's favorite ways to spend time is going to Walt Disney World and traveling on Disney Cruise Line. She also enjoys shopping, watching movies with her husband and doing crafts with and for her kids.


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