Disney Ranked as the World’s Most Successful Licensor


License Global has published a list of the top 150 global licensors for 2016, and The Walt Disney Company placed first by a substantial margin. Due to the large number of successful properties under their umbrella, they earned almost three times as much as their closest competitor.

When it comes to profit, Disney naturally has an abundance of factors to credit for its $55.6 billion in licensed merchandise. According to License Global, Disney’s Jungle Book, Frozen, and the Star Wars franchise influenced the massive earnings Disney reported for 2016 (4.1 billion up from 2015). Disney also had four films reach the coveted billion-dollar mark last year: Captain America: Civil War, Finding Dory, Zootopia, and Rogue One: A Star Wars Story. Disney’s power-couple Mickey and Minnie also played roles in merchandising success for the company. Mr. Mouse was featured on a collection of Coach leather goods, while his “better half” appeared on a $249 dollar rug as part of a deal with furniture purveyor Ethan Allen.

Coming in at a distant second was publisher Meredith Corporation, bringing in $22.8 billion for the year. Meredith Corporation publishes Family Circle and Martha Stewart Living, sells Better Homes and Gardens products through Walmart, and has a real estate branch.

As far as industry competitors go, Warner Brothers Consumer Products placed at #5 with $6.5 billion, and Universal Brand Development came in at #7 with $6.1 billion.

Source: CNBC

Image: Ethan Allen

Recommended Articles
Related Posts
Tags: , , ,