Parents agree that putting kids to bed can be stressful, and a recent study showed that 77 percent of parents are exhausted by the process of getting their children to bed. Beginning today, families and fans can add a little Disney magic into the bedtime routine with the new Disney store’s Sleep Shop Hotline*. The toll-free number, 1 (877) 7-MICKEY, has five special messages from Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, and Goofy to give kids something to look forward to at bedtime. The phone number will run from today through August 31 and is available throughout the United States and Canada.
In an effort to help improve the bedtime battle, Disney store and shopDisney have launched a new “Sleep Shop” assortment of children’s sleep items and have teamed up with Lauren Olson, a certified pediatric sleep coach and founder of Sleep and the City to give her top tips to help parents troubleshoot common sleep challenges.
“As a mom of two extremely busy toddlers, I know keeping consistent napping schedules and bedtime routines can be a major production – from stall tactics to short naps and pre-dawn wake-ups, it can be hard on everyone in the household. I love that Disney store is providing families with some easy, fun tools, like a sleep rewards chart and light up plush toy, to try and alleviate some of the stresses associated with sleep!”
Take a look at Lauren’s top tips for common sleep challenges in the infographic below.
The “Sleep Shop” is home to a new assortment of kids sleep items across Disney, Disney∙Pixar, Star Wars, and Marvel including sleep rewards charts, light up drinkware and plush, slippers, and new pajama sets ranging from $14.95 – $29.95. To check out the full array of sleep shop offerings and see Lauren’s full tips, visit www.shopDisney.com/sleep-shop.
*Limit 1 message per call. If calling using a mobile phone, standard mobile charges may apply.