Disney Cruise Line has been named 2016 Cruise Line Brand of the Year in the Harris Poll. Last year, the top spot belonged to Royal Caribbean.
Joan Sinopoli, vice president of brand solutions at Nielsen Holdings N.V. (owners of the Harris Poll), said, “Disney benefits from its ‘master brand’ equity, as well as its position as the family cruise line for Gen X and millennial parents.”
Royal Caribbean stayed near the top, coming in at number two this year. Norwegian Cruise Line and Holland America Line follow them up as numbers three and four.
Carnival Cruise Lines did not make the cut, though they have climbed 12.6 percent in their equity score on the list over the past three years.
Sinopoli adds, “What’s interesting about cruise lines is that each generation has their favorite cruise line brand. Disney displays the highest brand equity among Generation X, which makes sense given it is the largest generation with younger children. Norwegian Cruise Line and its ‘freestyle cruising’ – with the freedom to dress up or down, no set dining times and no fixed schedule – is popular with millennials, and baby boomers bestow Holland America, known for its elegant yet laid back atmosphere, the highest equity ratings.”
News source/photo credit: Orlando Business Journal
