Disney Is Surprisingly Stepping Back Some of Its DEI Efforts

Disney seems to be scaling back some of its DEI initiatives in a reported effort to avoid potential scrutiny from the current presidential administration’s campaign against diversity, equity, and inclusion (DEI) programs.

In its latest regulatory filing, Disney removed references to the 2021 “Reimagine Tomorrow” initiative, which aimed to amplify underrepresented voices. The filing also omitted mentions of employee development programs and fellowships for underrepresented talent, instead highlighting an existing initiative focused on hiring military veterans.

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The Hollywood Reporter says the shift was detailed in a memo to employees on Tuesday by Chief Human Resources Officer Sonia Coleman. The message introduces a new “talent strategy” component in executive compensation planning, evaluating how leaders “uphold our company values, incorporate different perspectives to drive business success, cultivate an environment where all employees can thrive, and sustain a robust pipeline to ensure long-term organizational strength.”

These changes follow increasing government scrutiny of DEI programs in private companies. The U.S. President issued an executive order calling for investigations into alleged illegal DEI policies for potential federal civil rights violations, though specifics remain unclear.

Like many companies, Disney avoids explicitly mentioning race in its DEI objectives, instead referring to “underrepresented backgrounds.” The concern is that programs, such as requiring at least half of producer and writing staff from underrepresented groups, could be viewed as enforcing discriminatory hiring quotas.

Tuesday’s memo from Coleman notes that it’s “rooted in our efforts to enhance our employee experience” and “marks the evolution of the significant work done with Reimagine Tomorrow.”

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In the securities filing, the company still notes an executive incubator and creative talent development program intended to promote individuals from “underrepresented” groups.

Additionally, Disney is adjusting content warnings on some of its older movies, like Peter Pan and Dumbo. The disclaimer that autoplays before these titles previously noted that the film “includes negative depictions and/or mistreatment of peoples or cultures,” while the new version reads: “This program is presented as originally created and may contain stereotypes or negative depictions.”

Sources: NPR.org, The Hollywood Reporter, and Axios

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