On Sunday, Disneyland and Walt Disney World announced a new structure to their annual pass plans. Included among the changes were the inclusion of more blockout periods where certain passholders would be unable to enter parks using their held pass. As a result, speculation has picked up that changes may also be coming to the pricing structure of daily theme park tickets.
According to Fortune.com, guests at the U.S. Disney theme parks may soon pay more depending on the time of year they visit. This demand-based pricing model is currently used at Disneyland Paris, where guests pay based on three seasons – low, high and peak.
Attendance at the Disney parks has hit record highs in recent years, which leads to guests experiencing high wait times for attractions and more crowding in the parks.
The parks will be seeing a wave of construction over the next couple of years, so it stands to reason that they are expecting the attendance numbers to continue to rise.
With Walt Disney World’s MyMagic+ technology, the parks are able to have more control over the crowd flow and what attractions the guests are visiting at certain times. This new pricing structure would work towards the same goal, potentially serving to lead more guests to travel during the off-seasons.
News source: Fortune
