Sign of the Times: A Closer Look at Some of Epcot’s Recent Signage Additions


I love typography. The art of lettering - the fonts chosen, the colors used, the choice of placement - is something that fascinates me. I enjoy breaking the design down and analyzing the elements that the artist behind the lettering has utilized. Nerdy, I know. 🤓 Along with a love of typography goes a love of signage, and I know I'm not alone. Signs of all shapes and sizes float my boat, and I find vintage signs to be just beautiful. In the past few months, Epcot has received a makeover in the area of signage. If you're an Epcot fan or a fan of signage, or both, I thought it might be fun today to take a closer look at some of the newest signs to grace the park entrance and Future World. The new parking lot tram loop holds some of the first examples of Epcot's new signage. As the tram loop neared completion, the temporary A-framed signs were replaced with permanent versions. The new signage seen throughout the front of the park borrows the font of the newly redesigned Epcot logo, which has its roots in the style and design of the original Epcot Center logo. A similar styling is carried through to the signs now seen just before the entrance touch points. The rounded corners, blue accent color, and sleek design go hand in hand with the design and styling of a future-themed environment. I think that we can begin to get a tangible feel for the changes coming to Future World in the years ahead by stopping to soak in the details of these new signs. The inset portions of the entrance directional sign above seem to be pieces that can be swapped in and out as necessary, and I love the addition of a slightly updated version of Epcot's five ring "flower" logo at the top of the sign. The original flower logo was designed by Norm Inouye, and further refined by Marty Sklar and John Hench. All of the details regarding Epcot's original iconography can be found in D23's article on the subject. Everything old is new again, isn't it? What's not to love about that? New signage appeared a couple of months ago just outside of Gateway Gifts on the side of one of the legs of Spaceship Earth to help guests navigate the new pathway that leads to Future World West. The same font and design can be found on the construction walls that line the new pathways that lead guests to Future World East and West. I think that the incorporation of Disney characters found in nearby attractions is a lovely wink and nod as guests might miss them if they're not keeping a sharp eye out. Be sure to look for the details, and you'll be treated to these hidden images. Peach (my favorite Finding Nemo character) can be found on the wall in the picture above. Do you see her? Are you a fan of signs and lettering? What's your favorite Walt Disney World sign? I love that the redesigned Epcot logo harkens back to the original, and I can't wait to see what signs are added in the future.

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