The Walt Disney Company has announced the creation of a new enterprise-wide marketing and brand organization, a move aimed at better aligning Disney’s marketing efforts across its many businesses. As part of this change, longtime Disney executive Asad Ayaz has been named Chief Marketing and Brand Officer of The Walt Disney Company.
Disney says the new organization was designed to bring its marketing teams together under a single structure. By doing so, the company hopes to create more consistent messaging, better-coordinated campaigns, and a stronger connection with fans worldwide across all its businesses.
“Over more than two decades at the company – and as Disney’s first-ever Chief Brand Officer – Asad has helped bring the magic of Disney to life for millions through his exceptional leadership,” said The Walt Disney Company CEO Bob Iger. “As our businesses have evolved, it’s clear that we need a company-wide role that ensures brand consistency and allows consumers today to seamlessly interact with our wonderful products and experiences. The Chief Marketing and Brand Officer role is critical for this moment, and Asad is the perfect fit.”
In a joint statement, Disney Entertainment Co-Chairs Alan Bergman and Dana Walden, Disney Experiences Chairman Josh D’Amaro, and ESPN Chairman Jimmy Pitaro also praised the appointment, saying, “Asad is an exceptional creative leader with strong strategic and operational prowess and deep experience across Disney and its brands, and we are excited for what we will accomplish together as we strengthen the connection between Disney and audiences around the world.”
Ayaz comes into the new role after eight years as President of Marketing for The Walt Disney Studios, where he also helped lead marketing for Disney+. Since 2023, he has served as Disney’s Chief Brand Officer, overseeing brand strategy, major franchises, partnerships, and large-scale events across the company.
In his new position, Ayaz will report directly to CEO Bob Iger and work closely with Disney’s segment chairs while leading marketing efforts across the company’s business units. The goal is to help Disney move faster, work more closely across departments, and connect with fans in more meaningful ways across its many brands and experiences.
For Disney Parks fans, this could shape how new attractions, festivals, and big announcements are shared going forward. A more unified marketing approach may lead to clearer messaging, better timing between park openings and movie releases, and a more connected feel across Disney experiences, whether you’re visiting a theme park, sailing on a cruise, or watching at home.
