ESPN+ Collects 1 Million Subscribers Since April Launch


Disney's first step toward their goal of becoming a dominant force in the direct-to-consumer game has proven successful, at least in the short term. In just over 5 months since its launch, ESPN+ has 1 million subscribers under its belt. The Walt Disney Company launched ESPN+ in April of this year; the pay-subscription sports service offers access to MLB and NHL sporting events, Soccer, Boxing, Tennis, college football, original programming and more. Prices start at $4.99 per month, but additional packages can be purchased for access to out-of-market games. Not only is the rapid growth of a customer base important for ESPN, which has seen its own share of issues lately, but it is also a decent gauge of Disney's direct-to-consumer proficiency. ESPN+ was developed by BamTech, a company Disney purchased majority shares in to use their resources for the creation of new direct-to-consumer services. BamTech is also the creator behind Disney's upcoming streaming service, which will launch in 2019. While the content may be vastly different — the streaming service will offer programming already under the Disney umbrella as well as new, original films and TV series — ESPN+'s success is a good way for Disney to judge what works, and what doesn't, when launching a direct-to-consumer service. Walt Disney Company CEO Bob Iger referenced in a Hollywood Reporter interview published today the importance of this new direct-to-consumer direction for his company's success in a increasingly global marketplace. Iger told THR, "You're going to see growth in direct-to-consumer businesses. You're probably going to see less channel watching; we're already seeing that. You're probably going to see less bundling of channels and more selling of specific brands, programs, etc." Source: ESPN, The Hollywood Reporter

GET A NO-OBLIGATION DISNEY WORLD PACKAGE QUOTE

Dreams Unlimited Travel is committed to providing you with the very best vacation planning experience possible. Our Vacation Planners are experts and will share their honest advice to help you have a magical vacation.
Let us help you with your next Disney Vacation!

Leave a Reply