SeaWorld has announced information about a new marketing campaign. “Meet the Animals” ads will feature some of the animals found at SeaWorld’s parks and highlight their unique personalities. Viewers are encouraged to come to the marine parks to interact with the animals they’ve seen in the videos, which can be seen online, on cable TV and print ads that will appear in select markets.
The first ad can be seen on SeaWorld’s website and features Leon, a 9-year-old sea lion from SeaWorld San Antonio. A voiceover in the 30-second ad says:
Meet Leon.
Leon is nine years old and is about as tall as a basketball player. مراهنات المباريات
His special talents include blowing bubbles out of his nose. مواقع الرهان على المباريات
He’s very inquisitive, and is known in sea lion circles as “the close talker. موقع مراهنات 365 ”
He just loves meeting new people. He’ll demonstrate his joy by waving his fore flippers.
Come meet Leon “the lion” and his waving fore flippers.
Only here. Only at SeaWorld.
These ads are not part of the new public relations campaign that Seaworld said will be coming in April as a way to bolster the public’s opinion of the company.
Peter Frey, senior marketing officer of SeaWorld Entertainment Inc., said, “SeaWorld opened its doors with a simple mission: to ‘open a new dimension in human knowledge and understanding of the undersea world and its inhabitants.’ The ‘Meet the Animals’ campaign takes SeaWorld back to these roots and emphasizes the power of a visit to make a lasting connection between animals and people.”
He said that research has shown that people come to SeaWorld to see the animals. “We can continue to put coaster and other types of attractions in there but at the end of the day, people want to connect with our animals. It’s what separates us from everyone else.”
“Meet the Animals” will last for several years and feature animals found across SeaWorld’s various parks. Frey said, “There will be opportunities for visitors to meet those other animals, and our staff is going to be prepared to share the stories with our guests as well.”
In the announcement of “Meet the Animals,” SeaWorld also announced that they were donating $30,000 to help with the influx of sea-lion beach strandings in California.
As of March 12th, the park had rescued 475 marine mammals in the past year, a record set in 1983 with 474 rescues.
News source: Orlando Sentinel
Photo credit: SeaWorld
